Web 2.0
Everything you need, you get Web 2.0 means using the web as it was meant to be used, and Google does. That's their secret. They're sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels. Don't try to force things to happen your way. Try to figure out what's going to happen, and arrange to be standing there when it does. That's the way to
approach technology—and as
business includes an ever larger technological component, the right way to do business.
